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Aveeno Names Gently Soap & Kushae Winners of 2023 Startup Contest

Kristen Dunning and Kimba Williams named winner and runner-up, respectively, in the $150K grant initiative.

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By: Christine Esposito

Editor-in-Chief

The 2023 winners of The Startup Collective by Aveeno—the brand’s initiative designed to empower Black female-identifying entrepreneurs in the beauty industry—have been announced. Aveeno’s initiative centers on a $150,000 grant for business owners who are addressing unique skincare and haircare needs of Black consumers. This is the third year that the Kenvue-owned brand is running the program. This year’s winner is Kristen Dunning of Gently Soap. The runner-up is Kimba Williams of Kushae. ...

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